Glossaire

[En construction]

Général

  • Lean
  • Design Thinking

Marketing – communication

  • Consumer ou customer journey
  • Framework
  • Framework “AARRR”
  • Funnel ou tunnel de vente
  • Growth hacking
  • Killer Feature
  • KPI (Key Performance Indicators)
  • Marketing de la permission
  • Multicanal, cross canal ou omnicanal
  • Networking
  • Product-market fit
  • Pyramide de Maslow
  • Unique Selling proposition

Methodes et outils

  • Affiliation
  • Big data
  • Landing page
  • Livre blanc
  • Marketing automation
  • Native advertising
  • Scraping
  • Tracking
  • Webinar

Management

  • Management agile
  • Six Sigma

Lean Management

  • Lean Manufacturing
  • Lean Management
  • Lean Startup
  • 5s
  • Kaizen
  • Gemba
  • Just-In-Time (JIT)
  • Kanban
  • Muda
  • Muri
  • SMART goals
  • Hoshin Kanri
  • Heijunka

Finance